THE Office for Admissions (OFAD) officially launched its new website last January 21, 2013. Alongside this event, in cooperation with the Student Organization Coordinating Council (SOCC), it also celebrated its awarding ceremony on the 5th OFAD Design Layout Contest with the theme “A Dream beyond Our Seeing: UST as a World-Class University.”
An exhibit of the designs of this year’s winners and contestants was held at the TYK lobby.
Design making contest
“I patterned my design with the theme of ‘UST as a world-class university,’” Grazelle Villena, winner of the contest, shared. Her design will be used as the motif of the folders, brochures, bags, pins, and bookmarks that will be distributed among all incoming Thomasian applicants and freshmen.
A Communication Arts student, Villena acquired a total of Php 8 000.00, a certificate from Toby’s Sport, and a Hawk backpack.
Julius Fernandez, another CA student, bagged 2nd place, while Gio Savellano, a CFAD student, won 3rd place. Aside from backpacks, they respectively received Php 5 000.00 and Php 3 000.00.
UST Secretary General, Rev. Fr. Winston Cabading O.P., handed certificates of appreciation to the advisers who participated in the event: Assoc. Prof. Imelda A. Dakis, M.D., Asst. Prof. Joel L. Adamos, Asst. Prof. Cristino Carbonell, Asst. Prof. Jose Arsenio Salandanan, M.S., and Ms. Marichu Beltran among others. Fr. Cabading was assisted by SOCC President Benjamin Ravanera III.
The idea of a website started with a proposal by the Marketing Team of the OFAD around August 2012, which was immediately approved by the Secretary General.
The proposal was patterned with the vision to make the University ‘world-class’ by creating a ‘powerful website,’ according to OFAD Marketing Assistant Steve Michael Moore.
The OFAD formed a team composed of skilled Thomasian students and was divided into two groups—coordinating with the Department of Information and Computer Studies (ICS) of UST to focus on the programming and encoding, while tapping CFAD for the layout and design of the website.
TomasinoWeb’s Daryl John Tulay, assistant department head for web development, was part of the programming and encoding team. Members Juan Miguel Alvarez and Niko Dasig were also part of the same team. Helped in taking photos were Gelli Ann Javellana, assisstant department head for photography, and Joanna Fernandez.
According to Moore, recruiting Thomasian talents has been part of the plan to not only give the students opportunity, but also to have ‘young bloods’ to cater to the needs of their target market: high school students. The team also consisted of the best Thomasian photographers.
“This website will be the first impression of the incoming applicants to UST. This will attract them and create a big impact on them,” Moore said.
The website was planned and created through the whole semester break and was done by November. But Moore said they wanted to sync the official launch with the Design Layout Contest.
Moore described their website as “user-friendly, convenient, easy to navigate, colorful, and attractive. There are online applications, program descriptions, and career opportunities. And it’s not just about the applications, as it also showcases interesting facts about the University.”
Moore said that by creating the website, OFAD does not intend to increase applications, but to give opportunity to all students to become Thomasians.
“Statistically, applications increase yearly, but our goal is not really to sell, but to bring UST closer to them,” Moore said.
The team plans to market the website through posters, brochures, social media, and through publications such as TomasinoWeb and The Varsitarian. They will also promote it in different colleges through the SOCC and the Central Student Council (CSC). Promotions will also be done when visiting high schools.
To visit the website, check out http://ofad.ust.edu.ph/.
By Regine Ann S. Blanco